[et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.0.71″][et_pb_fullwidth_post_title admin_label=”Título da Publicação” author=”off” date_format=”j F Y” categories=”off” comments=”off” featured_placement=”background” parallax_effect=”on” text_color=”light” _builder_version=”3.0.71″ title_font_size=”80px” title_font_size_tablet=”30px” title_font_size_last_edited=”on|desktop” custom_margin_last_edited=”off|desktop” parallax_method=”on” parallax=”on” /][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Seção Autor” custom_padding=”0px||0px|” module_id=”author” module_class=”l-section l-section–bg-lighter-blue c-author-wrapper” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.71″ global_module=”2315″][et_pb_row global_parent=”2315″ custom_padding=”50px|0px|30px|0px” custom_padding_phone=”40px||40px|” background_repeat_1=”no-repeat” custom_padding_last_edited=”on|phone” _builder_version=”3.0.71″][et_pb_column type=”4_4″][et_pb_team_member admin_label=”Autor: Giuliano Duccini” global_parent=”2315″ name=”Giuliano Duccini” position=”Autor” image_url=”https://conversa.tech/wp-content/uploads/2017/10/collaboration-giuliano-duccini-2x.jpg” linkedin_url=”https://www.linkedin.com/in/giulianoduccini” module_class=”c-author” _builder_version=”3.0.71″ background_layout=”light” border_style=”solid” animation=”off” saved_tabs=”all”]
Executivo com mais de 20 anos de experiência em Marketing, Tecnologia, Conteúdo e Consultoria.
[/et_pb_team_member][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ custom_padding=”76px|0px|0px|0px” _builder_version=”3.0.71″ custom_padding_phone=”35px|||” custom_padding_last_edited=”on|phone” module_id=”post-content”][et_pb_row _builder_version=”3.0.71″ custom_padding_phone=”30px||0px|” custom_padding_last_edited=”on|phone” custom_padding=”|||”][et_pb_column type=”1_4″][et_pb_code admin_label=”Compartilhar” _builder_version=”3.0.71″ saved_tabs=”all” global_module=”2056″]<div class=”c-post-share”><!– [et_pb_line_break_holder] –> <ul class=”c-post-share__list c-post-share__list–vertical”><!– [et_pb_line_break_holder] –> <li class=”c-post-share__item”><!– [et_pb_line_break_holder] –> <a href=”https://www.linkedin.com/shareArticle?mini=true&url={{url}}&title={{title}}” class=”c-post-share__link c-post-share__link–linkedin js-post-share__link–linkedin” target=”_blank” rel=”noopener”></a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –> <li class=”c-post-share__item”><!– [et_pb_line_break_holder] –> <a href=”http://twitter.com/share?text={{text}}&url={{url}}&hashtags=NovoMktB2B” class=”c-post-share__link c-post-share__link–twitter js-post-share__link–twitter” target=”_blank” rel=”noopener”></a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –> <li class=”c-post-share__item”><!– [et_pb_line_break_holder] –> <a href=”https://mail.google.com/mail/?view=cm&fs=1&su={{title}}&body={{url}}” class=”c-post-share__link c-post-share__link–email js-post-share__link–email”></a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> </ul><!– [et_pb_line_break_holder] –></p>[/et_pb_code][/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”4.6.5″ background_layout=”light”]
Adoraria ter esse material no tempo que era gerente de marketing B2B para balizar meu planejamento do ano com inputs tão claros de vendas. Não que eu não perguntasse para as equipes na época, mas ter dados ao invés de opiniões é sempre melhor não acham?
INSIGHTS E RECADOS DE VENDAS B2B PARA MARKETING – 2018
Nesta pesquisa, abordamos os seguintes temas com equipes de vendas B2B:
– Influência e ações de marketing;
– Ações e resultados de marketing em vendas;
– Relevância dos conteúdos de atração e suporte de vendas;
– Métricas e alinhamento;
– Recados de vendas;
Alguns dados nos chamaram bastante atenção, por exemplo:
– 53% dos vendedores B2B consideram o marketing INDISPENSÁVEL
– 64% das vendas B2B já são provenientes de ações realizadas pelo marketing
– 58% dos vendedores B2B afirmam que o alinhamento entre as áreas poderia estar melhor.
Para conferir os resultados da pesquisa na íntegra, é só clicar aqui e baixar
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Leia também
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